The following are the most useful technical terms and their meanings for digital marketing beginners.
Important Digital Marketing Keywords.
1.SEO (Search Engine Optimization)
SEO is a method used to bring websites to the top of search results. We all search Google for many things. If you want your website to show up first in the search results when someone searches for something, good SEO is essential.
2.CTR(Click-Through Rate)
This is the percentage of how many people see our ads and how many click on them. If 200 people see them and 20 people click, the CTR is 20%.
3.PPC(Pay-Per-Click)
Pay per click is a method where you pay the platform only each time someone clicks on your ad.
4.AVD(Average View Duration)
This is a measure of how long people watch a video on average, which helps to understand the quality of the video.
5.Convertion Rate
This is a measure of what percentage of people who visit your website actually do something you want, such as buy something, submit something, or sign up.
6.Bounce Rate
It is the percentage of people who visit a website and then quickly leave without looking at any other pages.
7.CPC(Cost Per Click)
This is an estimate of how much you spend per click on CPC campaigns.
8.Impression
This is the number of times your ads or content were shown to people.
9.Engagement Rate
Understanding how many of our followers are responding through likes and comments.
10.Retargeting
It is a way of showing your ad again on other platforms to people who have visited your website.
11.Lead Generation
Lead generation is the process of collecting information about customers who are interested in your services. For example, if you have a digital marketing institute website, people interested in learning digital marketing will go to that website and submit a lead form.
12.Funnel
A funnel refers to the various stages a customer goes through from learning about a brand to purchasing a product. (Awareness.. interest.. decision. action).
13.Roas(Return on Ad Spend)
ROAS is a measure of how much profit you get back for every rupee you spend on advertising your brand.
14.Meta Pixel
This is a meta code that helps us understand the behavior of people visiting our website. By placing this code on your website, you can target your ads accurately.
15.Lookalike Audience
This system helps to find and show ads to new customers who have similar characteristics to current customers.
16.Core Web Vitals
Core web vitals are a set of criteria used by Google to measure website speed and ease of use.
17.UTM Parameter
A UTM parameter is a code added to a link to track exactly where people who click on a link are coming from.
Final Note
If you want to work in the field of Digital Marketing, understanding these things will be a great asset in your career. It will also be very helpful in interviews for Digital Marketing jobs.