The world is changing rapidly, and so is the digital marketing landscape. Strategies that were implemented in 2025 will no longer be successful in the future. Changes in consumer behavior, the growth of technology, and new opportunities are opening up for businesses.
1.SEARCH EVERYWHERE OPTIMIZATION.
According to statistics, 8.5 billion searches are done on Google every day, and the total number of searches on other platforms is more than 46 billion. SEO used to be about optimizing a website for Google. But this is changing. In addition to Google, all social media platforms, such as Instagram, YouTube, Amazon, TikTok, etc., are giving importance to SEO.
2.THE DOMINANCE OF MICRO-INFLUENCERS.
According to Return on Investment, many studies say that the return on investment of money paid to big influencers with more than 5 lakh followers is a loss. On the other hand, there is a good return on investment by paying people with the least number of followers, that is, less than 1 lakh. Studies say that Micro-influencers are better at reaching their target audience. In short, influencers with fewer followers are likely to be more important than celebrities with millions of followers.
3.CONTENT CREATION CHANGES BEYOND VIDEO AND TEXT.
In the coming period, content that provides consumers with good knowledge will increase brand loyalty. In the coming period, marketers will need to move beyond videos and blogs to high-value content formats, and live streaming and email newsletters will become more likely.
4.ANSWER ENGINE OPTIMIZATION AND AI MARKETING.
In the 2020s, everyone relied on search engines like Google to find information. In 2020, 98% of people searched on Google. However, this has decreased to 60% by 2025. The use of AI platforms like ChatGPT, Gemini, and Perplexity has increased sharply. Now, instead of the old method of providing links, you need to ensure that your brand comes as a source in the answers provided by AI. This is called answer engine optimization.
5.OWNING THE COMMUNITIES.
Finding new customers through advertising is very expensive these days. It takes time to find a new audience from the bottom up and grow it. What we are currently doing and will continue to do is to find a community that is likely to trust the brand and introduce brands through blogs, podcasts, and influencer channels. This is faster and more profitable than building a brand from scratch.
The coming years will be a time to rewrite digital marketing strategies. The advent of AI, the impact of micro-influencers, and changes in SEO methods will make it clear that only those who act and act will be able to advance in the market.